KSL Broadcast Group
  • 13-Nov-2020 to 12-Jan-2021 (MST)
  • Bonneville Communications Media & Research Team
  • Salt Lake City, UT, USA
  • Salary
  • Full Time

Yes


Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

 

 

 

Bonneville International has been a leader in broadcasting for over 50 years.  Our purpose is to build up, connect, inform, and celebrate communities and families across our markets. We currently own and operate radio and digital properties in Seattle, Phoenix, Denver, Sacramento, San Francisco, and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake.  We are proud of our history, and we want talented people to join us as we continue to grow!  

 

POSITION PURPOSE:  

The PPC Specialist is responsible for the execution, optimization, and management of PPC campaigns run through Google Ads across all of Bonneville, including Search, YouTube, & Mobile App promotion, to enable the delivery of impactful results for Bonneville's clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.  

 

KEY RESPONSIBILITIES: 

  • Launch and optimize various PPC campaigns. 

  • Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc. 

  • In-depth keyword research and planning (discovery and expansion). 

  • Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards). 

  • Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand. 

  • Collaborate with other markets & teams to ensure campaign goals and expectations are met. 

  • Make recommendations to Sr. PPC Specialists on larger client accounts.  

 

REQUIRED SKILLS & EXPERIENCE: 

  • At least 1 year of PPC marketing experience with Google Ads 

  • Proven expertise CRO, and remarketing strategies 

  • General knowledge of Google tools such as Google Analytics, Google Keyword Planner, Google Tag Manager etc. 

  • Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail 

  • A self-driven and reliable problem solver that can work efficiently with little to no supervision 

  • Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines 

  • Google Analytics and Google Ads Certified is a plus. 

 

BENEFITS: 

  • Health & dental insurance 

  • 401k retirement plan + employer contribution 

  • Very flexible schedule  

 

Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

KSL Broadcast Group
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