KSL Broadcast Group
  • 02-Jul-2018 to 31-Aug-2018 (MST)
  • Bonneville International Corp.
  • Salt Lake City, UT, USA
  • Full Time

ABOUT US:

Bonneville International has been a leader in broadcasting for over 50 years, with a mission to build up, connect, inform and celebrate communities and families across our markets. We currently own and/or operate 22 radio stations in Seattle, Phoenix, Denver, Sacramento, San Francisco and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake.  We're proud of our history, and we want talented people to join us as we continue to grow!

POSITION SUMMARY:

The email and inbound marketing specialist is responsible for attracting customers with content, executing email marketing campaigns, and maximizing conversions with strategic landing pages. The ultimate goal of this role is to use content to attract qualified prospects and then converting them into customer leads for our advertisers.

Email Responsibilities:

  • Create and manage email marketing campaigns for Bonneville Salt Lake's advertisers and partners
  • Segmentation of a master database of 125M entries based on target insights
  • Analyze current email marketing campaigns and make recommendations for improvement.
  • Manage email campaigns throughout the customer lifecycle to maximize results.
  • A/B testing of campaigns to establish the most effective messaging.
  • Track and report on email campaigns in order to guide improvements.
  • Campaign reporting

Inbound Marketing Responsibilities:

  • Build campaign calendars
  • Blog on various topics to help attract target audiences.
  • Creation of campaign creative and its delivery. Content creation and copy writing is a regular part of the job
  • Drive customer acquisition through content, email and other marketing campaigns
  • Make social campaign recommendations

QUALIFICATIONS:

  • 3+ years of relevant experience
  • Excellent written, communication and copywriting skills.
  • Strong understanding of database marketing 
  • Email marketing experience
  • Expertise in campaign landing page creation and strategy
  • Proficiency in marketing automation
  • WordPress expertise
  • Strong knowledge of HTML/CSS, Adobe Creative Suite
  • Multiple relevant certifications

PHYSICAL DEMANDS:

  • Receive, process, and maintain information through oral and/or written communication effectively.
  • Substantial physical movements (motions) of the wrists, hands, and/or fingers.
  • Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination.

 

Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

KSL Broadcast Group
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